Apple Wants Their eBook Money
My RSS feeds are all abuzz today about how Apple has denied Sony’s app for the Sony Reader. It seems that Apple decided they didn’t like it because users could buy content through the app, and Apple would not get a share of the profit. This kind of blows me away because, as far as I can tell, other similar ebook apps like the Kindle and Nook apps have been doing this all along, and apparently it didn’t become a problem until Sony submitted their app.
I guess it was the straw the broke the camel’s back for them. Too many companies all trying to sell ebooks without giving Apple money for each sale, and they decided to suddenly change the rules on everyone.
Read more about this on Wired. Quotes:
Apple has responded to the furor over its supposed App Store policy changes that many believe could affect the popular Kindle, Nook and Sony Reader apps. The company claims it has not changed any of its guidelines given to developers, but it indirectly confirms that accessing content purchased elsewhere could be a no-no if that content isn’t also available to be purchased through Apple’s own system.
Apple also allegedly told Sony that the app couldn’t access content purchased on other Sony Reader devices, which is where most of the outrage was focused. Amazon’s Kindle app and Barnes & Noble’s Nook app are both popular mechanisms for users to download and read books that they have purchased from the respective stores. Many feared that this supposed change in Apple policy would take their e-books away from their iPads, iPhones and iPod touches.
Apple’s second statement indicates that this is indeed the case — sort of. If an app lets users access content that they purchased via Amazon’s website, for example, then that same app must also let users buy the same book via Apple’s own in-app purchase system. If the app developer doesn’t want to use Apple’s in-app purchases to sell content, then the app can’t access content purchased elsewhere either.
It seems that Amazon and Barnes & Noble will have to rework their ebook apps so that users will somehow buy the content through Apple, so that Apple gets the 30% that they charge for content purchased through iTunes. Eh … I’m not even going to try and rewrite the details. Check out the article in Wired, linked to above. I’m sure we’ll be hearing more about this soon.