Earlier this week Google announced their “own” eReader device. They have commandeered the iriver Story HD, which has already been around for a while, and added some built-in Google Books functionality to it, and are now going to be selling it at Target for $139.99.
Before this, you could use ebooks from Google on your computer or many devices (iOS, Android, etc) by downloading the ebook and then sending it to the device. This is different because you can use the iriver Story to wirelessly download ebooks directly to the device.
According to the Google blog post, this is just the beginning. They’d like more eReader developers to work in WiFi access to Google Books on their devices as well.
A while back I tested the Google eBooks system and wrote a post with details about it. I liked how it worked. I read a book or two in the Google Books app on my iPhone and was pleased with it. It would be useful to be able to download ebooks directly to an E-Ink eReader if you were already doing most of your e-reading on that type of device.
I think it would be great if eReader manufacturers could add this into already-existing devices, perhaps in firmware updates. That way people could choose to make use of their current downloading system as well as Google Books. I doubt they will do that right away since that would reduce any need for buying this iriver device, but perhaps it will happen a little later on.