eBook Vendors Switch to Outside-App Purchasing
A while back I wrote a post about the news that Apple was going to start charging vendors 30% on all sales made from within apps on Apple devices. At the time, the big hullabaloo was related to Sony, who were threatening to pull all of their music out of iTunes.
Today I read here that Barnes & Noble has removed the ability to make purchases from directly within their Nook app. They instruct users to open the Safari browser and make purchases from nookbooks.com instead. That removes the 30% fee from Apple, but causes extra steps for shoppers. I then read here that it’s not just Barnes & Noble that has removed this in-app link, but also Amazon, Kobo, and others.
Reaction to this appears to be split. Commenters on the first website mostly seem irritated with Apple, saying things like, “No Flash, No Ebooks, No HTML5, No real multi-tasking, No side loading = No Thank You Apple. Apple is the AOL of today.” But the second article claims that people are all up in arms about it, complaining about how they can no longer make in-app purchases.
I think that whether or not you agree with this development will mostly depend on what kind of technology user you are. If you’re someone who wants the easiest way to buy and download content and you don’t care about the details of where your money goes, then the in-app method of making purchases is obviously much easier method. If you’re someone who’s really into gadgets and also sympathizes with smaller businesses who get 30% of each sale chomped out by a larger company, you might be more in favor of taking the extra few steps to buy your content through Safari instead.
Personally, I feel that 30% is a pretty hefty amount for Apple to take from every sale. I understand their reason for charging a fee. They are, after all, providing the platform for the sale to take place. But this could easily be prohibitive for a small business or app developer, and more than that, it just feels unfair, like a big company that’s trying to take advantage of everyone else just because they can. It will be interesting to see what happens with this in the future.
Don’t forget that you can always buy ebooks directly from websites and then transfer them to your device. That actually gives you a lot more shopping freedom because you can purchase from independent ebook stores as well.